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REVLON: #CASTASPELL

Bringing Magic to the VMA’s & Revlon’s Product launch

 

When it was time for Revlon to release their new Lash Potion mascara, they were going to need a little magic to push them front and center. With the commercial shot and the partnership with MTV solidified, there was still something missing … there still needed to be an activation idea that would pull it all together.

 

Role: Creative Direction

 
 
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Wild postings to tease contest

 
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Teaser posts

 
 

Takeover banners reacting to Your spells

 
 
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Hashtag art interactive mosaic

 
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RESULTS 

  • Created buzz and excitement

  • Drove testimonial advocacy

  • Outpaced goal of 2.2MM with over 46.6MM earned impressions

  • 7K+ use of #CastASpell 

  • 11,873 people participated in the mosaic 

  • 1,400 entries to win MTV tickets which was supported by 140 social posts